Fact Sheet

Overview of the Content Forum

The Communications and Multimedia Content Forum of Malaysia (Content Forum) was established in February 2001 pursuant to Section 212 of the Communications and Multimedia Act 1998 (CMA ‘98) to govern content and address content related issues.

The Content Forum is made up of six ‘Ordinary’ member categories, namely – Advertisers, Audiotext Hosting Service Providers, Broadcasters, Civic Groups, Content Creators / Distributors and Internet Access Service Providers.

The Content Forum governs content self-regulation through a Communications and Multimedia Content Code (Content Code).

Content-related issues, concerns, grievances and complaints are addressed by the Complaints Bureau.

Aimed at facilitating self-regulation, which provides an additional layer of consumer protection that complements the legal framework, the Content Forum is committed to govern and promote the creation, distribution and consumption of electronic-networked content.

As an industry self-regulatory body, the Content Forum comprises of key members of the communications and multimedia content industry, including broadcasters, advertisers, content creators, internet access service providers and civic groups. This dynamic and robust representation of industry practitioners ensures that content standards continue to be developed with the objective of establishing a level playing field in the industry.

Definition of Content

Content – as defined in Section 6 of the CMA ’98 – is sound, text, still picture, moving picture, audio-visual or tactile representation, which can be created, manipulated, stored, retrieved or communicated.

Management of the CMCF

The management of the CMCF rests with its’ Council, which comprises a Chairman and 18 council members elected from the six ‘Ordinary’ member categories. The CMCF’s Executive Office is charged with the day to day running of its operations and is headed by an Executive Director, and assisted by a full time Secretariat.

Overview of Content Code

  • The Content Code is a set of industry guidelines on the usage and / or dissemination of content for public consumption.
  • Section 211 of the CMA ’98 prohibits Content that is indecent, obscene, false, menacing or offensive in character with intent to annoy, abuse, threaten or harass any person.
  • Section 213 of the CMA ’98 states that the Content Code shall include model procedures for dealing with offensive or indecent content; the restriction on the provision of unsuitable content, the methods of classifying content, the representation of Malaysian culture and identity.

The Content Code primarily covers the following areas:

  • General Principles (Introduction)
  • Guidelines on Content
  • Advertisement
  • Broadcasting
  • Specific Online Guidelines
  • Audiotext Hosting Service Guidelines
  • Specific Limited Content Guidelines

The Complaints Bureau

The CMCF houses a Complaints Bureau that is empowered to:

  • Consider and deal with complaints relating to content as provided for in the Content Code.
  • Investigate any content which is considered to be in breach of the Content Code without there necessarily having been a complaint.
  • Rule on any dispute arising between members of the CMCF or between a member and a non-member.
  • Interpret provisions of the Content Code when the need arises or when a request is made.
  • The CMCF’s Complaints Bureau shall receive, consider, mediate and if necessary, adjudicate and make a ruling on matters, such as complaints and grievances, relating to alleged breaches.
  • The Complaints Bureau comprises an appointed Chairman and six members of the Forum, one each representing the six affiliations.

Content Advisory Centre

A Content Advisory Centre has been set up and it aims to help avoid misinterpretation by providing practical advice on the application of the Code. In its initial stages, the advice is limited to commercial content.


  • Ordinary Members – Business, industry and trade organisations, as well as firms, companies and corporate bodies established, incorporated or registered under the laws of Malaysia and qualifying as:
    • Advertisers
    • Audiotext Service Providers
    • Broadcasters
    • Civic Groups
    • Content Creators / Distributors
    • Internet Access Service Providers
  • Associate Members – Any individual firm, society or body established, incorporated or registered under the laws of Malaysia (who do not fall under any of the six Ordinary member categories) interested in content provided by the communications and multimedia industry.

Summary Of Objectives

  • To continuously develop codes and best practices as envisaged by the CMA ’98 that reflects a balance representation and views of the community at large
  • To provide an avenue and channel for complaints in relation to content.
  • To administer sanctions for breaches of the Content Code
  • To establish Malaysia as a major global centre and hub for communications and information and content services.
  • Code Administration
  • Public Education
  • Consumer Protection

Note: Please refer to Membership Application Form for subscription fees.

CMCF Management Overview

As of 18 June 2021

Executive Committee Committee Members

Measat Radio Communications Sdn Bhd

Kenny Ong

Nestle Products Sdn Bhd

Catherine Yap

Association of Accredited Advertising Agents Malaysia (4As)

Andrew Lee

Malaysian Advertisers Association (MAA)

Claudian Navin Stanislaus
Javed Jefri

Telekom Malaysia Bhd

Hon. Secretary
Anira Che Ani

Celcom Axiata Berhad

Hairunnisa Mohd Nasir

YTL Communications Sdn Bhd (YTL)

Amarjit Singh Karthar Singh
Hon Treasurer

Association of Accredited Advertising Agents Malaysia (4As)

Andrew Lee

Sistem Televisyen Malaysia Bhd (TV3)

Nur Airin Zainal Bahrin / Zuraidah Mohd Yatim

Measat Broadcast Network Systems Sdn Bhd (ASTRO)

Laila Saat / Mohamad Razlan Abdul Latip

Al Hijrah Media Corporation

Mazlan Ahmad
Nur Aliah Selamat

National Council of Women’s Organisation (NCWO)

Professor Dr. Kiranjit Kaur
Mariammah Subramaniam

Kesatuan Perkhidmatan Perguruan Kebangsaan Cawangan Wilayah Persekutuan (NUTP)

Harry Tan Huat Hock
Wak Jemah

Universiti Putra Malaysia (UPM)

Ts. Dr. Syed Agil Alsagoff
Prof. Madya Dr. Zulhamri Abdullah

Infobip Asia Pacific Sdn Bhd

CS Gill
Shierly Pang

Media Prima Digital Sdn Bhd

Nicholas Sagau Tony Ngimat
Chit Yoong Cheon

Star Media Group Berhad

Soh Sze Jean
Richard Foo

Maxis Broadband Sdn Bhd

Siti Noraini Abd Rahman
Lam Leong Kien

Malaysian Digital Association (MDA)

Lydia Wang
Nicholas Sagau

Telekom Malaysia Bhd

Anira Che Ani
Asma Md Isa

YTL Communications Sdn Bhd (YTL)

Amarjit Singh Karthar Singh

No. List Of Ordinary Members
1 Association of Accredited Advertising Agents Malaysia (4A’s)
2 Malaysian Advertisers Association
3 Media Specialists Association
4 Colgate-Palmolive Malaysia Sdn Bhd
5 Nestle Products Sdn Bhd
6 Procter & Gamble (Malaysia) Sdn Bhd
7 Unilever (M) Holdings Sdn Bhd
8 Malaysian Mobile Content Providers Association (MMCP)
9 Celcom Axiata Berhad
10 Asia Media Sdn Bhd
11 Al Hijrah Media Corporation
12 Capital FM Sdn Bhd
13 CH-9 Media Sdn Bhd
14 Commercial Radio Malaysia (CRM)
15 Maestra Broadcast Sdn Bhd
16 Measat Radio Communications Sdn Bhd
17 Measat Broadcast Networks Sdn Bhd
18 Metropolitan TV Sdn Bhd (8TV)
19 Natseven TV Sdn Bhd
20 Rimakmur Sdn Bhd
21 TM Net Sdn Bhd
22 Sistem Televisyen Malaysia Bhd (TV3)
23 Universiti Putra Malaysia
24 Universiti Utara Malaysia
25 Kesatuan Perkhidmatan Perguruan Kebangsaan
26 National Council of Women Organizations
27 Media Prima Digital Sdn Bhd
28 Infobip Asia Pacific Sdn Bhd
29 Online E-Club Management Sdn Bhd
30 Persatuan Industri Komputer dan Multimedia Malaysia (Pikom)
31 Primeworks Studios Sdn Bhd
32 Star Media Group Berhad
33 Maxis Broadband Sdn Bhd
34 Shinjuru Technology Sdn Bhd
35 Telekom Malaysia Berhad
36 Time Dotcom Berhad
37 YTL Communications Sdn Bhd
38 Beiersdorf (Malaysia) Sdn. Bhd.
39 Danone Dumex (M) Sdn Bhd
40 Gerbang Alaf Restaurants Sdn Bhd
41 Husa Network Sdn Bhd
No. List Of Associate Members
42 Mynic Bhd
43 Voice Guild Malaysia
44 CyberSecurity Malaysia
45 Aida Mokhtar