(CLOSED) Public Consultation: Guidelines on the Marketing of Intoxicating Liquor

Public consultation period: 19 July – 19 August 2024

The revamped Content Code 2022 continues to ban intoxicating liquor advertisements on broadcast platforms. However, these advertisements continue to be offered on electronic media platforms based in Malaysia. As such, we have found the need to introduce new guidelines, to ensure such advertisements comply with existing laws and uphold public interest.

Together with industry players and experts, we have developed this comprehensive guide on how advertisers should market intoxicating liquor responsibly, following global best practices and adapted to local standards.

A public consultation exercise on this guide was conducted in order to gather valuable feedback and insights. We are pleased to announce that the consultation period has now ended. We extend our sincere thanks to everyone who participated. Your contributions are greatly appreciated and will play a crucial role in shaping our next steps.

We are currently in the process of reviewing all submissions, and we look forward to sharing the public consultation report with you soon.

Material:

• Public Consultation Paper: Guidelines on the Marketing of Intoxicating Liquor